I was honored to be interviewed for and quoted by Block Club Chicago in their article entitled, Chicago Small Businesses Shut Out Of Federal Government’s Loan Program. (It was especially interesting to be surrounded unexpectedly by some beloved clients and former clients in the same article.)
Of course, no article can publish more than a few words here or there by any one person, so I’m sharing the entire email interview Q&A here on my blog. Feel free to quote me.
What’s it been like to be a small business accountant this last month? Are you inundated with calls and emails?
Absolutely. The questions started right after the Families First Act came out on March 18th, with confusion about the requirement to offer paid sick and family leave, and how to get reimbursed by the government for it. Then the CARES Act came out on March 27th – and it’s been a more-than full-time job since then. Just the research and analysis portion is many hours per day… and responding to clients, writing blog posts and email blasts, and helping people with calculations has made it even busier than tax season usually is (which of course I’ve fallen behind on due to all of this).
It’s been impossible to get back in touch with everyone – there just aren’t enough hours in the day – so I decided on April 3rd to start offering a free daily Zoom Q&A for any client who’s interested, since so many people are asking the same questions, and we can all learn from each other’s experiences. That’s been a huge help, and has led to my doing similar sessions for other groups, like the Logan Square Chamber of Commerce, various professional accounting organizations, and hopefully soon, a Town Hall with our State Rep, Will Guzzardi.
There’s just so much misinformation out there caused by poor guidance, regulations that make no sense, and some terribly-written legislation that is so vague, it creates more questions than it answers. Add to that the panic everyone is feeling, and you get a lot of rumors. Dispelling those and clarifying what’s what has felt like the best way to contribute to the small business cause. I’ve decided not to charge any of my clients for work on COVID-19 relief resources, with the idea that keeping these businesses alive should be my main goal, or the fabric of the Logan Square community I’ve called home for over 20 years will be ripped apart. I don’t want the chains – those with capital to survive this period – to swoop in after all the small businesses disappear. We’ve got to do everything we can to keep them going.
What percentage (roughly) of small business owners who you work with are getting grants — city or federal — right now?
Among my clients, these are the stats:
EIDL – 5% of applicants PPP – 6% of applicants Chicago Resiliency Fund – 0% of applicants; in fact I don’t know anyone who has received anything from this fund, which was supposed to be a bridge loan until you could get other relief. IL Hospitality Grant – 0% of my clients who applied; though I know in actuality the number is closer to 5% overall.
To clarify, there are other sources for relief that do not require an application and approval, such as the Employee Retention Tax Credit, or the Payroll Tax Deferral Program – both of which an employer claims on their payroll tax return; but this requires that they are still paying their employees and does not account for those who do not have sufficient revenues or savings to make that happen.
Have any of the small business owners you work with gotten the PPP loan?
Yes, one was already funded, and two more have signed with confirmations from their bankers that the money is on the way. A couple were in the 72-hr waiting period and lost it. This is out of nearly 70 applications, that we spent the past three weeks preparing. I’m seeing similar low percentages among colleagues’ clients.
UPDATE: as of April 19, a total of five of my clients received funding.
Has the PPP loan been a source of frustration among small business owners you work with?
I don’t mean to be rude, but this is an almost laughable question. At least, it would be if everything hadn’t ground to a halt yesterday, leaving hundreds of thousands of applications stranded, and along with that, many businesses that may have to declare bankruptcy. I haven’t slept for two nights because of it. A dear friend is a Senior VP at a major bank and she shared the news of the funding running out the second it came to her. She said that is was among the worst days of her career – so much anguish and angst for their customers, so many people waiting for fund replenishment, irate and desperate clients full of ire and threats, and her own emotional exhaustion and anxiety through the roof. She said – and this rings so true for me as well – “It’s not my fault, but it is my problem, and I can’t fix it”.
But even before the funding ran out, there were so many sources of frustration:
There were no templates or calculations released by the SBA, and the regs and guidance were so vague that multiple rounds of guidance were released. The most recent was named the “Second PPP Interim Final Rule”, if that gives you any sense.
Bankers were so busy at their jobs that they couldn’t take three hours a day to do continuing education from the daily guidance their companies and the SBA/Treasury were releasing; this caused them to give inaccurate guidance to their customers, who would go to their accountants for help, and find that not even their accountants necessarily knew all the rules. And when they did, they’d have to go back-and-forth and accountants would effectively train their clients’ bankers on the regs.
Banks are required by the federal government to follow “Know Your Customer” and “Anti-Money-Laundering” rules, which made it almost impossible to take care of anyone who wasn’t a current customer. This had small business owners freaking out, if their bank was slow to respond and they tried looking elsewhere. Congress tried to tell banks not to do this, but the courts allowed it, since it was precisely because banks were trying to follow the previously-existing federal regulations set upon them.
Banks said they were processing applications in order, but that turned out to be a bald-faced lie for some. I know of folks who applied with Chase for example, on the same day, and one had their money in-hand by the 15th, whereas others were still waiting to hear back from anyone, their applications presumably sucked into a black hole.
There was a big exception that I see as a loophole in the law: allowing anyone in the hospitality industry to consider EACH LOCATION as separate – meaning a restaurant group or chain could apply for the $20M maximum for each of their locations, effectively giving big companies a major opportunity to grab funding meant for small-to-medium businesses.
I think perhaps most frustrating, though, was that it’s clear that companies with capital and resources hired attorneys and accountants to jump on this the second it came available. These bigger companies have bigger payrolls and therefore were more likely to request the full $10M per location (as opposed to about $20-50K per each of my clients). They also tend to have existing relationships with banks, such as a business Line of Credit, so they had a real person they could call and get in line immediately. They used up the funding, leaving little left for those without the resources to apply immediately.
Check out these stats on PPP funding compiled by a couple of my colleagues, and you’ll see how the average loan went down over time, supporting the theory that those with resources applied first, were approved first, and were granted more money.
Do you have any advice for small business owners right now?
Yes, quite a few suggestions:
If you still have staff you’re paying, I recommend taking advantage of the Employee Retention Tax Credit that you get by reducing your required regular payroll deposits, and applying for the balance on Form 7200. I know that Gusto (my favorite payroll company) is helping many of its clients through this process, which provides immediate cash in the form of payroll tax payments that don’t have to be made (in essence an advance on the credit). Treasury was initially telling us that you could not do this and PPP at the same time, but it turns out they are working on a way for folks to take advantage of ERTC and simply have it deducted from the PPP forgiveness should the business end up with PPP funding.
Payroll Tax Deferral – similar to the above, in the sense that you only benefit from this if you have staff still on payroll (or yourself if you are a shareholder-employee), but this one is just a delayed payment of the employer portion of Social Security taxes. Again, I know Gusto is doing this for their clients on request. And again, guidance initially indicated that you couldn’t do this and PPP, but has since indicated that you can defer these payroll taxes until the end of the PPP forgiveness period, and the original due dates for the deferment will stick. More info here: https://www.akerman.com/en/perspectives/interplay-between-paycheck-protection-program-loans-and-payroll-tax-provisions-under-ffcra-and-the-cares-act.html
EIDL – the Economic Injury Disaster Loans are still an option. Only the advance is forgiven, and there’s no way to know how much of an advance you’ll get (though in general it seems to line up with $1K per employee), but if you need cash, you should apply. If you request $25K or less, there’s no personal guarantee or collateral required. (Note: since the writing of this, EIDL funding has also been exhausted, but is likely to be replenished with the upcoming relief bill expected to be signed April 23rd.)
Regarding the PPP: – Get your PPP application in order if you do not already, and ask around to other small businesses who did get funded to identify a bank that has more of a success rate than others. Have everything ready-to-go the second that the PPP receives more funding. Keep in mind that the SBA has said that they are not maintaining a queue of applications that were submitted to them by banks. There is no saying whether your banker will keep your place in-line internally, either. So be ready just in case you have to resubmit your application. I have quite a few resources and a checklist on my blog at http://www.thedancingaccountant.com – Similarly, work with your accountant to establish a plan for tracking the loan for forgiveness, so you have everything set up properly from the moment the funds are received. Make a plan to structure your forgiveness-period payroll to ensure the maximum amount of the loan will be forgiven. – And make sure you have a business checking account! Some folks are using personal checking accounts for their business – these rules about this changed four years ago, but some were apparently grandfathered in, and these small business owners are finding that the banks will not even consider their applications as a result – even though they’ve been banking there for ages. The banks are prohibited from depositing PPP funds into a personal account.
If you haven’t already, start redefining your business model now. Even once the stay-at-home order is lifted, it might be quite some time before people are comfortable shopping or dining or drinking out. Research alternative models; ask around as to what other businesses are doing; investigate new revenue streams. Some examples: online sales, pairing with other businesses to deliver/ship care packages, going to a 100% take-out model with a contactless pick-up window, having staff take care of customer ordering and deliveries instead of GrubHub or Caviar, increasing your marketing and social media presence and improving the website, offering in-demand products along with your usual offerings, such as groceries or alcohol, teaming up with your local Chamber of Commerce to establish a virtual neighborhood store, etc.
Go on unemployment. If you’re no longer able to pay yourself, or you’re paying yourself a substantially reduced salary, you may be eligible. Shareholder-employees are already eligible (they receive W-2s from their own companies and have been paying into the system all along), and hopefully in a few weeks we’ll see sole proprietors and partners in partnerships able to apply. (IDES is simply not set up to receive their applications yet, as they need totally different information than W-2 employees. Neither their systems nor their staff have the ability to accept this info yet.)
Remember that there is currently no 10% penalty for withdrawing retirement funds – if you feel confident that you can survive this period but need cash now to do it, consider accessing those accounts now.
Cash flow forecasting is something I wish all small businesses did, but they don’t. Consider working with your accountant to build a cash-flow projection system to figure out how to get through this. CashFlowTool.com is a great resource, and they offer free webinars on how to forecast, if you don’t have a professional you can go to.
And I know this sounds insane… but try to take moments, tiny little vacations, away from your anxiety. I have to tell myself this every day. There is so much that is out of our hands; we have to work on the things over which we have control, and try to let go of what we don’t. The world isn’t working the way we want it to, or maybe even thought it did. For a lot of us, that’s a shock, and the emotional weight of that can pull us down. To survive this, we’ll need to shake off the anxiety and plan for a brighter future.
If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. This allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.
I’m a member of the National Association for Tax Professionals and it’s unquestionably my most valuable professional resource. They have generously made some videos and other resources available for its members to share with their clients.
The first is a short YouTube video that walks through a few example case-studies for the stimulus payments that will be coming out soon.
If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. This allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.
UPDATE 6/13/20: As of this week, I only have one client who has reported hearing back from this program at all. And that was just an email saying there were 1500 people in-line in front of them and funds were unlikely to be available.
From Crain’s Chicago today — The city’s Small Business Resiliency Fund has been swamped with about 7,000 applications since starting to receive them on March 31, and has approved just 10 applications as of yesterday evening, a city spokesperson said.
Warning: the rest of this is an op-ed vent, not my usual constructive information and advice.
Honestly, I’m heartbroken. I attended a webinar where the head of BACP told everyone to apply, even if you decide not to take the loan, because the program is designed to connect you with community development lenders who can advise you on the best combination of loans and grants for your business’s needs. These are places I trust, like Accion and WBDC. But to-date, not a SINGLE client has even heard back from the lender with whom they were paired. Not just that the applications are taking a long time — I mean, they haven’t even had an initial contact yet.
I understand the City is swamped and overwhelmed, and I truly believe they’re doing their best… but their best simply isn’t good enough. These were supposed to be the bridge loans that helped small businesses until they received their PPP or EIDL funding. I feel stupid for trusting them, embarrassed that I recommended this approach to my clients… and shocked that we have plumbing and traffic signals.
If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. This allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.
Each month the City of Chicago offers twice-weekly (Wed & Fri) FREE business education workshops presented by experts in private practice as well as representatives from various city departments. There are quite a few good ones this month — see the list below — and they’re all offered at City Hall (right downtown and near public transit). To register for any of them, email BACPoutreach@cityofchicago.org or call 312.744.2086.
City Inspections – Ask Questions, Get Answers Wed, October 2, 1:00 PM – 2:30 PM City Hall, 121 N. LaSalle St. – 8th Floor, Room 805 Presented by the City of Chicago To operate a successful business in Chicago you need to know what it takes to maintain compliance. Officials from several City departments will provide insight on how to operate safely, stay compliant, help prepare for inspections and highlight the do’s and don’ts of operating a business.
The Nuts and Bolts of Small Business Funding Fri, October 4, 9:30 AM – 11:00 AM City Hall, 121 N. LaSalle St. – Room 1103 Presented by Hannah Fernandez, ROI Business Funding Access to capital continues to be a pressing challenge among small business owners. In this workshop, you will have a better understanding of the spectrum of funding options that exist for small businesses in the “missing middle” gap, where the capital amount the business owner is looking for is too small for a traditional bank or too big for a microfinance institution or nonprofit lender (typically between $50K-$2MM). You will learn how to identify which funding option(s) is most appropriate for your business and know what it takes to become fundable.
Negotiation Skills Workshop
Wed, October 9, 1:00 PM – 2:30 PM
City Hall, 121 N. LaSalle St. – 8th Floor, Room 805 Presented by Awatif Yahya, Founder, Awe Horizons LLC Think about the last time you bought a car, negotiated your pay, agreed with a customer on a price, or got consensus with your kids on where to dine. How did it go? Were you happy with the outcome? Did you get what you wanted? There is science behind a good negotiation. It is a skill that can be learned and mastered over time. The aim of this workshop is to develop and enhance your negotiation skills, be it in a business environment or a personal setting, to get to a win-win situation. This workshop will address what makes up a good negotiator, cover negotiation myths and mistakes, negotiation satisfies and dig into 5 negotiation tactics. We will close with practicing tips to help you master your negotiations.
Lending Tools for Small Businesses in Growth Mode
Fri, October 11, 7:30 AM – 9:00 AM
City Hall, 121 N. LaSalle Street – 11th Floor, Room 1103 Presented by Jake Stern, SVP & Director of Economic Development at SomerCor Interested in taking the next step to expand your business? Learn about powerful lending tools that meet the capital needs of existing businesses in growth mode. Topics include SBA 504 loans, Small Business Improve Fund (SBIF) grants and Neighborhood Opportunity Fund (NOF) grants.
Forming Your Business: Choosing a Legal Entity
Wed, October 16, 1:00 PM – 2:30 PM
City Hall, 121 N. LaSalle St – 8th Floor, Room 805 Presented by Agostino Filippone, Partner, Chokshi Filippone Law, LLC Whether LLC, Corp, or another legal entity, when starting a business, organizing your company the right way can significantly limit risk. Agostino Filippone, a Partner at Chokshi Filippone Law, LLC, will present on entity options, as well as provide information and material to help you navigate around common pitfalls faced by business-owners.
How to Use Networking to Build Your Business Fri, October 18, 7:30 AM – 9:00 AM City Hall, 121 N. LaSalle St. – 11th Floor, Room 1103 Presented by Anna Maria Viti-Welch, The Viti Companies Anna Maria will discuss different ways to network, as well as how to begin networking, where to find the best networking opportunities for your business and how to make the most of your networking efforts.
How to Write a Business Plan – What you need to know!
Wed, October 23, 1:00 PM – 2:30 PM
City Hall, 121 N. LaSalle St. – 8th Floor, Room 805 Presented by Donna R. Rockin, Managing Partner at Rockin Enterprises, Inc. Learn how to create a comprehensive business plan. It’s easier than you think when you understand all the components that get included. You’ll receive a complete list of what to include to demystify the process. Writing a solid business plan is your roadmap to business success.
Identifying Your Optimal Marketing Tactics
Fri, October 25, 7:30 AM – 9:00 AM
City Hall, 121 N. LaSalle St. – 11th Floor, Room 1103 Presented by Rainier de Ocampo, MBA (Adjunct Marketing Professor at UCLA Extension and Cal State University, Los Angeles) There are many digital channels and marketing tactics to choose from that it can be overwhelming and difficult to know which ones will work best for your business or brand. This session will unpack and help integrate the following marketing tactics: Social media; Email marketing; Digital advertising; PR & media outreach; Blog content; And more!
Fighting Cybercrime and Meeting Your Cyber Security Challenges in 5 Steps Wed, October 30, 1:00 PM – 2:30 PM City Hall, 121 N. LaSalle St. – 8th Floor, Room 805 Presented by the Better Business Bureau (BBB) Cyber crime targeting businesses is on- going and continues to be a major concern. Learn how five steps can build awareness and an action plan to deter cyber criminals and help avoid the problems that could destroy a business. This presentation uses the latest information about hackers and data breaches to educate businesses how to protect themselves. Better Business Bureau teamed with National Cyber Security Alliance and National Institute for Science & Technology, along with local cyber security experts to create a scale-able program that any size company can use to create an individualized cyber security program. This workshop is in recognition of National Cyber Security Awareness Month.
Also, in case you weren’t aware, BACP offers a Business Start-Up Certificate Program, designed to give business owners the essential elements in starting and growing a business. Attend nine workshops at BACP and learn the essentials of business planning, financing, marketing, legal issues, technology and more. Complete the program workshops within six months and earn your certificate, as well as get free advice on your business plan. You can register for the Business Start-Up Certificate Program at any BACP workshop. Learn about the full set of BACP offerings here.
One of my favorite clients is an artist who runs a neighborhood cafe — coincidentally, also my favorite cafe in Chicago. She recently came into the role of CFO, and we’ve been crunching some numbers together, looking at trends. After a lengthy evening of meeting, training, analysis and instruction (keep in mind she’d already worked an entire shift at the cafe; I’m frequently amazed at my clients’ commitment to what they’ve built) she then went off to do some investigation and problem-solving of her own. After a couple of astute and insightful questions from her the following day, via email, I happened to see the amazing post above on instagram.
I often laugh about how in my line of work, consulting with small business owners, I’m either friends with the client first, or we become friends through working together. Either way, I’m a pretty lucky CPA to have as many friends as clients as I do. An amusing side effect of this is that I see their posts on social media and they see mine — sometimes I’ll be complaining about my hard day at work, and I have to think twice about who will see the post. Sometimes it happens the other way around… for example, the client who posts about hating QuickBooks or procrastinating on a job I need them to get done.
To go back to the initial post — I call it the Poetry of Numbers. How do you know which ones to trust? How can you identify patterns if your mechanisms are faulty? What to trust and what not to trust is a never-ending problem of bad data. As accountants, we try to put systems in place to make sure the numbers are reliable… to do so helps the client create and then read a story about their own business.
But when you see a story that doesn’t make sense, or your gut tells you it can’t be right, or you can’t find a reason for the storybook characters to do what they’re doing, then you have to ask a different set of questions, starting with, “how did this data get here? where did it come from? how was it generated? did systems or procedures change at some point?” Otherwise you’ll become overwhelmed by interpreting data and connecting it with reality.
I love this work of art and accompanying statement. It describes links that suggest order and yet imagery that defies meaning. The dreamlike surrealism, broken images and weird connections all contribute to the sense of being lost inside your own data, inside your systems, your head. It wrestles with trust.
Feeling very grateful to have clients who are able to illustrate — quite literally — the poetry inherent in the work we do.
It’s near-impossible for me to choose a favorite client, as well as a pointless exercise — I have so many wonderful folks in my life! Plus, I am lucky enough that the line between clients, friends, business associates and vendors (the people and places where I choose to spend my hard-earned money) are constantly and magically blurred.
But if I had to make a list, there’s no question in my mind that Shirley Kienitz, who runs both the Bruiser clothing line and local retail shop Wolfbait & B-Girls, is in the running for Number One. She’s an inspiration, she’s organized and responsible, she’s community-minded, and she practices what she preaches. And she’s very respectful of the role that accounting and business consulting plays in running a successful small business. Plus, she’s even more energetic and relentlessly awesome than I am!
So of course it was a joy to see her interviewed for Six Degrees of Inspiration by Credstyle Films. Take a watch and be inspired.
I’ll be giving a presentation this Wednesday, June 26th at 5:30 pm at Ampersand Cowork in Logan Square (Chicago) for their series Drink & Think: Entrepreneurship @ Ampersand! The topic is, “Thinking About Starting a Small Business – Side Business – Freelance Gig? Here’s What You Need To Know First.”
Insightful Accountant just released their annual awards list of the Top 100 ProAdvisors, and it reads like a who’s-who of the QuickBooks accounting industry. Many congratulations to my many colleagues and friends who are featured this year! The Categorical Winners and “ProAdvisor of the Year” will be announced during one of the Main Stage Events at next month’s “Scaling New Heights” conference in Salt Lake City.
Insightful Accountant identifies and recognizes the Top 100 QuickBooks ProAdvisors each year in its annual Top 100 ProAdvisor awards program. This awards program recognizes the leading ProAdvisors and ultimately the ProAdvisor of the Year based on a thorough vetting.
Humblebrag: I was honored to be nominated this year for my first time (no, I have no idea how many total nominees they had to choose among) and was shocked and humbled to be held in such highly-esteemed company! My very warmest wishes to all the winners. You really are the best of the best!