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Expert Tips For Attending Intuit Connect 2024

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One of my favorite books when I was a kid was “Hail, Hail, Camp Timberwood,” about a girl who goes to summer camp for her first time. She’s standing around, feeling (and probably looking) uncomfortable as all the return campers are running around, hugging each other, excited to be reunited. All of a sudden, someone runs up to her and gives her a big hug and says how happy she is to see her again. After a moment of total confusion, the girl leans in and says, “Don’t worry – we don’t actually know each other. I was just feeling left out and figured I’d join ‘em.” The two of them become fast friends and go off hugging others who looked out of place and letting them in on the joke. Before you know it, the entire place was full of everyone running around hugging each other and laughing.

While I can’t say this is likely to happen exactly like this at the upcoming Intuit Connect conference in Las Vegas, I also wouldn’t be that surprised if it did. There will be heaps of people reuniting for the first time since last year, or at least since Scaling New Heights (check out last year’s video blog about those amazing takeaways, which includes some bonus suggestions for Connect). But there will also be loads of first-timers attending, who are nervous and out of their element. Find the other wallflowers and go up to them – tell them it seemed like maybe they didn’t know anyone there, either, and do they want to eat lunch together or go to a vendor booth or grab a drink? You’ll be delighted and surprised at how many of these folks you’ll stay in touch with through the years. Remember, progressive accountants and bookkeepers such as the kind you’ll find at Connect – especially those who go year after year – are excited you’re there, and they want to help make your experience better. Introduce yourself to someone who looks like they “belong” and say that you’re new, and not sure where to begin. I am sure they’ll point you in the right direction, take you under their wing, or introduce you to someone who might be a great conference buddy.

For today’s blog post, I’m going to be that conference buddy, and share with you my Expert Tips for Attending Intuit Connect 2024.

Tip One — PLAN AHEAD

  1. Attend a prep session webinar or podcast for individual insights. Michael Ly presented one on October 15th as a tax-extension-day celebration and you can check out the recording here. Also, Lynda Artesani joins Matt Fulton and Richard Roppa-Roberts to host a wrap-up on November 8, sponsored by Forwardly. Keep your eye on this space, as I’ll be updating the article as I learn about new events.
  2. Plan ahead, make a schedule, but be comfortable diverging from it; that way you don’t waste time figuring out what to do in the moment, but you also don’t miss the organic opportunities that arise.
  3. Make a list of vendors you’d like to meet; they’re often very busy during open Exhibit Hall time; it might be helpful to set up a time with them to meet during a session when the Hall is less busy. Bring a list of questions you’d like to have answered. Narrow your scope… it’s impossible to visit everyone. Pick a few areas of interest, look into which vendors serve those areas, and focus on them.
  4. Connect on social media with others who will be attending, whether it’s in a Facebook group like The Unofficial QuickBooks Connect Conference Group, LinkedIn, or other platform — you can always use the official hashtag #IntuitConnect to find out who you already know that might be going. Engage and make plans ahead of time.
  5. Check with your sales reps and vendors for the tools you love best – whether you’re already using them or plan to implement this year – to see if they are hosting any customer dinners, happy hours, or get-togethers. Same with professional associations you’re either in or are considering joining, like Bookkeeping Buds, Realize, or Roundtable.

  6. Register for parties that aren’t already in the QBC app! In addition to the always-fabulous ConnectFest on Tuesday evening, there are loads of RSVP-only sponsored parties, such as:

There are also some customer-specific dinners and get-togethers for RightTool, Relay, Synder, ClientHub, Truewind, and other vendors and professional associations (such as Bookkeeping Buds, Realize, and Roundtable) – check with reps for the apps you already use or are planning to implement, and ask if they are hosting anything.

Tip Two: DOWNLOAD AND USE THE MOBILE APP

  1. When you log into the Intuit Connect website (same credentials you used to register for the conference), you can select sessions ahead of time. Keep in mind that some are 50-minute sessions and some (including mine) are 100-minutes. One of the nice things about the app that Intuit uses is that you can sign up via the website or the mobile app. You can also “favorite” (aka “heart”) a session without signing up for it. Although you can only sign up for one session per-slot, you can “favorite” more than one, giving you an excellent way to select backup classes. (There’s one small bug – in an attempt to make sure you’re not signed up for two sessions simultaneously, they accidentally made it so that you have to choose between LUNCH at meetups that are being held during the lunch hour.)

  2. On your phone, you can log into the Intuit Connect website and scroll down about half-way to download and sign into the conference app; the app and the website sync with each other! If you still have the app on your phone from last year, it will work! You just have to click the “update” button in your phone’s app store.

  3. You can also click on the “Add Personal Time” button, which allows you to include items in your agenda that aren’t part of the official conference.
  4. Once you’ve got your calendar just the way you want it, you can then export it so that everything shows up on your personal calendar, by clicking the dropdown at the top of the “My Agenda” view.


    In the mobile app, set up your “Calendar Sync”:

  5. It’s definitely helpful to the community if you register ahead-of-time for the classes that interest you (such as “S-Corp Reasonable Compensation: What You Need To Know (And Why),” my session at 10 am on Monday, October 28th)! This is how they determine which rooms will be assigned for each one. If there’s a lot of interest in a particular topic, they’ll give it a bigger room, and that makes life easier for everyone.
  6. You can “register” for only one per timeslot, but you can “favorite” many, which is great if a session turns out not to be your cup of tea and you want to bail for another, or if you’re somewhat undecided.
  7. The app won’t let you register if it’s full. But that doesn’t mean you shouldn’t try to attend anyway! Lines will form for the “sold-out” sessions, and they will let additional people in if there’s capacity, which there usually is – get there early to be near the front of the line. There is almost always extra room and I’ve rarely been turned away.

  8. If you click on the session, it will show you the description, as well as speaker info. If you click on the speaker it will show their bio and all the sessions they’re teaching at the conference. This is a great way to research which instructors you’d like to hear.

Tip Three — PACK WISELY AND COMFORTABLY

  1. Wear comfortable shoes – there’s a lot of walking, even though it’s a confined space. Three floors, plus events at neighboring properties. (And of course, dance parties!)

  2. Pack an extra collapsible duffle bag for swag if you’re into it – but remember… you can also say “no thank you”. It’s easy to get lost in the freebie frenzy, but do you really need another stress ball? That said, some of the stuff will be too good to pass up and you want to make sure you have room to carry it home. Personally, my QBO wine stopper from last year is a treasured memento – no joke!
  3. The breakout rooms are often FREEZING! Bring a wrap or sweatshirt. Also, Vegas is in the desert… it’s chilly this time of year.
  4. However, there are a couple of hot tubs in the pool area, so also bring a swimsuit. Keep in mind that they close very early — 4 or 5 pm depending on the day.
  5. Bring a refillable water bottle (or reuse a plastic bottle) and/or coffee/tea mug; there will be dispensers, and also, the water in your hotel room is fine to drink. Pro tip: the gym is 24/7 and has great filtered water.
  6. Bring battery packs and chargers – often the rooms are in a basement and your cell struggles and chews up your battery; plus you’ll want to be on the conference app, your association’s Slack or Circle app, and you’ll probably text or WhatsApp a lot.
  7. Conference hotels are pricey! Buy food & drink at a nearby convenience store if you’re going to want snacks or a bottle or box of wine outside of the usual meals and parties – but there are lots of those, so it’s not strictly necessary. Also, ordering delivery food or groceries is a lot cheaper than eating at the casino. While you’re at the convenience store or ordering online, grab some Epsom salts to soak your feet. You’ll be glad you did.
  8. Speaking of the hotel restaurants, the reservations book up very quickly. If you know you’ll want to eat out on a given night, go ahead and reserve as soon as you can.
  9. There are no coffee-makers in the rooms, and the line at the café winds through the casino. Bring a portable tea kettle or coffee-maker; this is ours. I wish I had an affiliate link because I recommend this thing to everyone.

  10. Carry small bills for tipping bartenders at the various happy hours, socials, parties and receptions. They work hard and many attendees don’t think to bring cash.
  11. Bring earplugs for sleeping and loud parties.
  12. All that said, don’t overpack. We’re only there for four days and you can re-wear some of your clothing. You don’t want to get stuck spending most of your final night re-packing your whole wardrobe. You’ll probably need less stuff than you think.
  13. Anchor is hosting a service on the final day where you can store your luggage, after checking out (rather than with the hotel concierge) — register here.

    (They’ve been amazing. Airport pickups on the first day, storing luggage on the last, a hospitality lounge, and loads of co-sponsored events with other apps and organizations. And incredibly nice people, too!)
  14. Dress code: BE YOURSELF. Many people are in sweats and jeans, others are in power-suits or dresses, and some of us love dressing up in-costume and wearing tiaras whenever we get the chance. Wear what makes you feel most like yourself.

Addendum: Halloween is October 31st! Many of us are bringing costumes, so if you’re inclined to do the same, you will not be alone.

Tip Four — TRAVEL CONSIDERATIONS

  1. Be sure to sign up for one of two airport pickup services generously sponsored and arranged by vendors; it was a lifesaver last year:
    – Forwardly, Fyle & FinOptimal airport pickup
    – Anchor airport pickup
  2. Related: plan for ample travel time while in Las Vegas, whether you’re on foot or in a vehicle. Use cabs instead of rideshares when you must take a vehicle, as they are prohibited from surge pricing. But keep in mind that the lines to grab a taxi outside each property can be long. Stick with over-street pedestrian bridges and monorails when possible.
  3. Once you’ve met a bunch of folks at the conference, consider coordinating to share a cab back to the airport when you depart.
  4. Check in early and skip the QBC lines. On Oct 27 from 12 PM-7 PM you can head to the Mariposa Registration Desk on Level 2. Remember to bring your ID.

Tip Five — NETWORKING

  1. Represent your tribe… for example, last year the Bookkeeping Buds wore our tiaras to show support when a member was competing in a QBO Tips & Tricks session. I also always bring my favorite Bookkeeping Buds bag and use it instead of the conference one (it not only is a nice talking point, but it also is easier to find if you leave it behind somewhere). Many folks love wearing t-shirts from their favorite apps – Kim Noh even has her own tee that has logos of her tech stack!

  2. Stay connected via Slack, WhatsApp, social media, and texts throughout the conference.
  3. Bring business cards – digital, paper, or a paper one with a QR code (or QR code stickers). I used HiHello for my first time last year, but there are loads of others out there. These days the vendors usually just scan your badge to get your info, but they do sometimes have raffles where you can drop an old-school card in an old-school fishbowl; I have a different set of b-cards I use for these with an email that routes to a different folder.
  4. Prepare your elevator pitch – who are you, what do you do, why are you here, what makes you different? What will I want to remember about meeting you?

Tip Six — TAKE CARE OF YOURSELF

  1. Sleep well the week and weekend leading up to the conference – the sessions start early, the parties go late, and there’s always something happening in the hotel bar.

  2. Put your badge on the inside of the doorknob when you get back to your room, so that you remember to grab it on your way out — a great tip I learned from Lynda Artesani. They are strict about not letting anyone in without it.
  3. If you’re getting groceries delivered or stopping by a 7-11 or Walgreens, consider picking up some epsom salts to soak your feet.
  4. It’s okay to skip the morning session if you were up late, or to take a nap during a mainstage or between events. Give yourself some grace.
  5. But be careful about how late you stay up and how much you drink. You don’t want to miss something valuable or feel sick just because you lost track of yourself. There’s a cool “bracelet trick” I learned years ago… put as many bracelets on your left wrist as drinks you’ll allow yourself. Move one bracelet to the right wrist with each adult bevvie. Once your left wrist is empty, cut yourself off. Another trick is to re-use the same glass each time you get another cocktail — filling it up with water between drinks. You have to finish the water before allowing yourself a refill. And this may go without saying, but make sure to eat a full meal to soak up all that fun.

  6. Consider arriving a day early or leaving a day late so you can see the sights in Las Vegas. If you haven’t been to Absinthe, Lost Spirits, a Cirque de Soleil show, the Fremont Street Experience and the downtown Vegas lights, or the Museum of Neon, I can highly recommend taking the extra time to make it happen. And it’s a great way to form a tighter bond with some of the new friends you met at the conference!

Tip Seven — SET YOURSELF UP FOR SUCCESS

  1. There are always seats up-front, even when a session looks full. Don’t be nervous about walking right up there, even if it’s a few minutes into the session. No one’s looking at you, and no one cares.

  2. That said, feel free to ditch a class if it’s not what you were hoping for or expected. There are other workshops that will be better worth your valuable time – or maybe it’s an opportunity to visit with vendors or network with colleagues.
  3. Take a photo of the Exhibit Hall map so you can easily zoom in/out and orient the phone so that you’re pointing the right direction.
  4. Take lots of notes – notebook, e-ink pad, tablet, laptop… however works best for you. (In fact, as a paper-note-taker, I plan to check out my friends’ Remarkables and Supernotes as one of my research goals for the conference.) Make one page a list of client-specific takeaways and one page a list of non-client actions you’ll perform when you get back to the office. Try to restrict that second list to only 2-3 things – it’s impossible to implement every shiny new idea you come across. Those will hang around in your head and you’ll get a chance to learn more at the next conference, by which point maybe you’ll have a new set of goals.
  5. It’s natural to be nervous, but you can do this! Even extroverts struggle with meeting new people sometimes. Move through that shyness or fear and lean into the fact that almost everyone here came alone; everyone had a first conference where they didn’t know anyone; and everyone is here to meet other people and develop their practices. We have so much in common… sit at a lunchtable where you don’t know anyone and introduce yourself. Ask why they’re here and what they’re enjoying most. Find out where they’re from and what their specialty is. Tell them your goals and ask if they have advice. Ask them what their tech stack is and share your struggles with your choices and vendors and all the things. We will never run out of topics to talk about with each other, because there is so much to learn in our industry. Plus, chances are that these are folks who are as passionate about what they do as you are, or they wouldn’t be here in the first place.

See you soon at QuickBooks Connect!

QuickBooks Software, Software, Tips

Why Am I Getting So Many Emails About QuickBooks PCI Compliance?

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Upset and disappointed businesswoman working in modern office

There’s been a ton of confusion lately among QuickBooks Online users due to a series of emails from Intuit about the importance of PCI compliance (that part’s true, it is important), which they follow up with a plug to encourage you work with their “partner,” SecurityMetrics. Problem is, they are surprisingly quiet about the fact that QB Payments… is already PCI compliant.

From Intuit:
It’s important to note that QuickBooks applications themselves maintain a high level of security. However, the security of your overall environment can be influenced by other applications used in conjunction with QuickBooks. As for the use of QuickBooks Payments services, it’s essential to understand that merely utilizing these services does not automatically make you PCI compliant. It’s also crucial to recognize that as a merchant, you hold the responsibility of safeguarding payment card information and adhering to PCI compliance requirements.

Short answer — chances are that you don’t need to pay their “partner” (aka Intuit is likely receiving referral fees) to confirm that you and your clients are probably already PCI compliant if you’re using QB Payments. But that doesn’t mean you shouldn’t review your workflows and integrations with other software to see if there’s a step in your process that doesn’t comply.

Here’s what my amazing colleague, the QB Rockstar herself, Alicia Katz-Pollock, had to say about it on facebook:

You know those emails Intuit is sending about PCI Compliance? QB Payments is already compliant. At issue is how you’re gathering those credit card numbers and bank account data.

If you’re using a workflow where the client enters the info, you’re fine. If you’re talking to the customer and manually entering it into QBO, you’re fine, though you also need to be on an isolated computer, not on a network, if you’re typing in the info.

But if you’re still using those old forms QBO used to provide, or have the information written down, or are saving it in your computer system, you’re NOT fine.

You do NOT need to hire the service in the email and pay $150/year. All you have to do is self-assess, and change your procedures if you’re out of compliance.

Here is the official document!
https://listings.pcisecuritystandards.org/documents/SAQ-InstrGuidelines-v3_2.pdf

A follow-up question she received:

Q: For old clients who completed an agreement years ago with those old QBO forms, how do you move to compliance for those? Just delete and get rid of their old forms?
A: Yes, delete any forms you have saved (and empty your trash)!

(Side note: Alicia’s company Royalwise is my #1 go-to for technical training in QuickBooks, whether for small business owners or bookkeepers, and I’ll be doing a class for her later this year! Here’s my affiliate link for her catalog — check it out.)

Another good friend in the QuickBooks world, Dan DeLong, of School of Bookkeeping (yes, that’s another affiliate link), wrote up a blog post where you’ll discover:

  • Why you receive PCI compliance emails from QuickBooks and what they mean for your business.
  • Steps to complete the Self-Assessment Questionnaire and ensure full compliance.
  • How to review and improve your credit card handling practices.
  • The costs involved with PCI services from SecurityMetrics.
  • Resources like the Small Business Guide to Safe Payments to further guide you.

Check out Dan’s blog post here — https://www.schoolofbookkeeping.com/blog/pci-compliance-quickbooks-guide.

I’m recommending that you take a look at what these two leaders in our field have to say about PCI Compliance because I trust the heck out of them (not because I have affiliate links; in fact, the reason I requested affiliate links is due to the confidence I have in them both).

As much as I adore QuickBooks Online and can say so much good about it — in fact, we base our entire firm’s work on using QBO as an accounting platform — it’s important to remember that its parent company Intuit is a for-profit, publicly-traded company. They’ve built an incredible product, but their end goal is to increase shareholder wealth… so please take what they say with a grain of salt and do some research before plunking down additional dollars. Small businesses need to be careful to watch their budgets!

And I’ll end with another heads-up, which is that earlier this year there was in fact a phishing scam going around called “PCI DSS Compliance Verification” with the QuickBooks logo on it, that encouraged users to “verify compliance now” by clicking on a button. This was *not* an authorized email from Intuit. As always, you have to be careful whenever you’re encouraged to click on any button or link — whether it turns out to be phishing… or just misleading.

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.

Education, Software, Tips

Expert Tips For Attending Scaling New Heights 2024

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Joe Woodard on the SNH 2023 Mainstage… with a camel who taught us how to respond to out-of-scope client requests.

Note: this article is a rewrite/update of an earlier one on the topic of QuickBooks Connect 2023.

One of my favorite books when I was a kid was “Hail, Hail, Camp Timberwood,” about a girl who goes to summer camp for her first time. She’s standing around, feeling (and probably looking) uncomfortable as all the return campers are running around, hugging each other, excited to be reunited. All of a sudden, someone runs up to her and gives her a big hug and says how happy she is to see her again. After a moment of total confusion, the girl leans in and says, “Don’t worry – we don’t actually know each other. I was just feeling left out and figured I’d join ‘em.” The two of them become fast friends and go off hugging others who looked out of place and letting them in on the joke. Before you know it, the entire place was full of everyone running around hugging each other and laughing.

While I can’t say this is likely to happen exactly like that at the upcoming Scaling New Heights conference in Orlando, I also wouldn’t be that surprised if it did. There will be heaps of people reuniting for the first time since last year (check out my video blog about those amazing takeaways as well as my recent article for Insightful Accountant). But there will also be loads of first-timers attending, who are nervous and out of their element. Find the other wallflowers and go up to them – tell them it seemed like maybe they didn’t know anyone there, either, and do they want to eat lunch together or go to a vendor booth or grab a drink? You’ll be delighted and surprised at how many of these folks you’ll stay in touch with through the years. Remember, progressive accountants and bookkeepers such as the kind you’ll find at SNH – especially those who go year after year – are excited you’re there, and they want to help make your experience better. Introduce yourself to someone who looks like they “belong” and say that you’re new, and not sure where to begin. I am sure they’ll point you in the right direction, take you under their wing, or introduce you to someone who might be a great conference buddy.

For today’s blog post, I’m going to be that conference buddy, and share with you my Expert Tips for Attending Scaling New Heights 2024.

The Dancing Accountant at the SNH 23 “Prom”

Tip One — PLAN AHEAD

  1. Attend a prep session webinar or podcast for individual insights. Kelly Gonsalves and I will be hosting a free one on “Insider Tips for Scaling New Heights” sponsored by Synder on Thursday, June 6th — you can watch the recording here.
  2. And Joe Woodard himself hosted one on Maximizing Your Experience at Scaling New Heights 2024 — catch the recording here, and they’ve kindly made the slides available for all attendees. Lots of great info on ’em — definitely worth the download.
  3. Plan ahead, make a schedule, but be comfortable diverging from it; that way you don’t waste time figuring out what to do in the moment, but you also don’t miss the organic opportunities that arise.
  4. Make a list of vendors you’d like to meet; they’re often very busy during open Exhibit Hall time; it might be helpful to set up a time with them to meet during a session when the Hall is less busy. Bring a list of questions you’d like to have answered. Narrow your scope… it’s impossible to visit everyone. Pick a few areas of interest, look into which vendors serve those areas, and focus on them.
  5. Connect on social media with others who will be attending, whether it’s in a Facebook group like Woodard Group of the Americas or QB Community Live, LinkedIn, or other platform, you can always use #SNH24 to find out who you already know that might be going. Engage and make plans ahead of time.
  6. Check with your sales reps and vendors for the tools you love best — whether you’re already using them or plan to implement this year — to see if they are hosting any customer dinners or get-togethers. Same with professional associations you might be considering joining, like Bookkeeping Buds, Realize, or Roundtable.


Tip Two — DOWNLOAD AND USE THE MOBILE APP

  1. The training schedule on the Woodard website does a nice job of giving you a visual to see which sessions are held concurrently, and which are 50-minutes versus 100 or 120-minutes. It also lists the course objectives for each session, below the description, which the app does not. However, you can only register for a session using the app or the mobile app — not via the main website’s training schedule. (The Scaling New Heights website agenda/ training schedule and the SNH app do not sync with each other.)
  2. If you still have the app on your phone from last year, it will work! You just have to click “JOIN” on the new conference. Otherwise, check out the slides below from Woodard for app instructions, as well as my friend Mariette Martinez’s how-to video for the mobile app.
  3. The conference app is also available as a web version, and from either the app or the web app, you can easily export each session to your own online calendar. Check out Mariette’s how-to video on the web version of the mobile app.
  4. It’s definitely helpful to the community if you register ahead-of-time for the classes that interest you (such as “The Tax-Ready Bookkeeper”, my session at 12 noon on Sunday, June 16th)! This is how they determine which rooms will be assigned for each one. If there’s a lot of interest in a particular topic, they’ll give it a bigger room, and that makes life easier for everyone.
  5. You can’t “like” or “favorite” any of the other sessions at the same time, as is the case with some apps… you can only “register”, and only for one per time slot. However, you can export as many sessions as you like from either the app or web version of the app to your calendar, which could be a workaround if you’re interested in more than one and want to track them all.
  6. The app won’t let you register if it’s full. But that doesn’t mean you shouldn’t try to attend anyway! Lines will form for the “sold-out” sessions, and they will let additional people in if there’s capacity, which there usually is – get there early to be near the front of the line. There is almost always extra room and I’ve rarely been turned away.
  7. If you click on the session, it will show you the description, as well as speaker info. If you click on the speaker, it will show their bio and all the sessions they’re teaching at the conference, as well as a link to their website. This is a great way to research which instructors you’d like to hear.


Tip Three — PACK WISELY AND COMFORTABLY

  1. Wear comfortable shoes – this is the largest Marriott in the world! It can easily be a mile from your room to the conference center. (Plus… dance parties! I’ll be participating in the Anchor Dance-Off in Booth #170.)
  2. Pack an extra collapsible duffle bag for swag if you’re into it – but remember… you can also say “no thank you”. It’s easy to get lost in the freebie frenzy, but do you really need another stress ball? That said, some of the stuff will be too good to pass up and you want to make sure you have room to carry it home.
  3. The breakout rooms are often FREEZING! Bring a wrap, poncho or sweatshirt.
  4. However, it’s also Orlando in June and there’s a pool, as well as a full waterpark with a lazy river and waterslides, included at no extra charge as part of the Scaling New Heights room cost. Pack your swimsuit!
  5. Bring a refillable water bottle (or reuse a plastic bottle) and/or coffee/tea mug; there will be dispensers, and also, the water in your hotel room is fine to drink.
  6. Bring battery packs and chargers – often the rooms are in a basement and your cell struggles and chews up your battery; plus you’ll want to be on the conference app, your association’s Slack, and you’ll probably text a lot.
  7. Conference hotels are pricey! Buy food & drink at a nearby convenience store if you’re going to want snacks or a bottle or box of wine outside of the usual meals and parties. Keep in mind that the Marriott is a Pepsi products hotel, so if you need your Coke, best buy some as well. The closest 7/11 is a mile away, so hit it up first-thing on the way from the airport so you get it all in one visit, or get a group of folks together to split the cost of a 6-seater Lyft XL. (While you’re there, pick up some epsom salts to soak your feet.)
  8. Ordering grocery or restaurant food delivery is often a lot cheaper than eating at the hotel restaurants. I’ve heard great things about Vacation Grocery Delivery in Orlando.
  9. Speaking of the hotel restaurants, the reservations book up very quickly. If you know you’ll want to eat out on a given night, go ahead and reserve as soon as you can.
  10. There are coffeemakers in the rooms, but only the kind that take those disposable pod-cup things. There is a Starbucks and a market but sometimes the lines are long. You may want to bring a portable tea kettle or coffeemaker; this is ours.
  11. Carry small bills for tipping bartenders at the various happy hours, socials, parties and receptions. They work hard and many attendees don’t think to bring cash.
  12. Bring earplugs for sleeping and loud parties.
  13. All that said, don’t overpack. We’re only there for four days and you can re-wear some of your clothing. You don’t want to get stuck spending most of your final night re-packing your whole wardrobe. You’ll probably need less stuff than you think.
  14. There’s usually a spot where you can store your luggage on the last day, after checking out (rather than with the hotel concierge).
  15. Dress code: BE YOURSELF. Many people are in sweats and jeans, others are in power-suits or dresses, and some of us love dressing up in-costume and wearing tiaras whenever we get the chance. Wear what makes you feel most like yourself.


Tip Four — TRAVEL CONSIDERATIONS

  1. Mears Transportation offers shuttle service from Orlando International Airport to the hotel for $16 per person, each way. Reserve in advance here. Given that taxi fare is about $55, the shuttle is usually the better way to go, especially with luggage.
  2. Included in the cost of rooms in the Scaling New Heights room block is daily scheduled shuttle service to all four Disney Parks & Disney Springs.
  3. Plan for ample travel time while in Orlando, whether you’re on foot or in a vehicle. The location is “just outside the entrance to Disney World” but each property is so massive that it often takes half-an-hour to get anywhere.
  4. Once you’ve met a bunch of folks at the conference, consider coordinating to share a cab back to the airport when you depart, if the shuttle service timing doesn’t work for you and you don’t have too much luggage.
  5. Check in early and skip the SNH check-in lines. On Sat, June 15 from 12 PM-6 PM and again on Sunday starting at 8 AM, you can head to the Registration Desk near the Cypress Ballroom. Remember to bring your ID.


Tip Five — NETWORKING

  1. Represent your tribe… for example, last year at QB Connect, the Bookkeeping Buds all wore tiaras for one of the sessions where a member was presenting. I also always bring my favorite Bookkeeping Buds bag and use it instead of the conference one (it not only is a nice talking point, but it also is easier to find if you leave it behind somewhere). Many folks love wearing t-shirts from their favorite apps – Kim Noh even has her own tee that has logos of her tech stack!
  2. Stay connected via Slack, social media, and texts throughout the conference. Often folks in your group will save a block of seats at the mainstage presentations, or will give a heads-up when a particular session is fabulous or misses the mark.
  3. Bring business cards – digital, paper, or a paper one with a QR code (or QR code stickers). I started using HiHello late last year and I printed out a QR code and taped it to my phone case, which makes it easy for folks to scan, but also a great way for someone to find me if I lose my phone. These days the vendors usually just scan your badge to get your info, but they do sometimes have raffles where you can drop an old-school card in an old-school fishbowl; I have a different set of b-cards I use for these with an email that routes to a different folder.
  4. Prepare your elevator pitch – who are you, what do you do, why are you here, what makes you different? What will I want to remember about meeting you?


Tip Six — TAKE CARE OF YOURSELF

  1. Sleep well the week leading up to the conference – the sessions start early, the parties go late, and there’s always something happening in the hotel bar.
  2. Put your badge on the inside of the doorknob when you get back to your room, so that you remember to grab it on your way out. They are strict about not letting anyone in without it.
  3. It’s okay to skip the morning session if you were up late, or to take a nap during a mainstage or between events. Give yourself some grace.
  4. But be careful about how late you stay up and how much you drink. You don’t want to miss something valuable or feel sick just because you lost track of yourself. There’s a cool “bracelet trick” I learned years ago… put as many bracelets on your left wrist as drinks you’ll allow yourself. Move one bracelet to the right wrist with each drink. Once your left wrist is empty, you cut yourself off. Another trick is to re-use the same glass each time you get another adult beverage — filling it up with water between drinks… you have to finish the water before allowing yourself a refill. And this may go without saying, but make sure to eat a full meal to soak up the bevvies.
  5. Consider arriving a day early or leaving a day late so you can see the sights or enjoy the hotel amenities. I find that every place I go has something to offer.


Tip Seven — SET YOURSELF UP FOR SUCCESS

  1. There is a “New Attendee Orientation” on Sunday, June 16 at 9 AM in the Crystal Ballroom, Room J. Usually they will place veteran conference-goers at each table to help guide rookies and answer questions. There is a “Practice Advancement Breakfast” afterwards in the Palms Ballroom Sabal Room. It requires an RSVP in the app, but is free of charge.
  2. There are always seats up-front, even when a session looks full. Don’t be nervous about walking right up there, even if it’s a few minutes into the session. No one’s looking at you, and no one cares.
  3. That said, feel free to ditch a class if it’s not what you were hoping for or expected. There are other workshops that will be better worth your valuable time – or maybe it’s an opportunity to visit with vendors or network with colleagues.
  4. Take a photo of the Exhibit Hall map so you can easily zoom in/out and orient the phone so you’re pointing the right direction.
  5. Take lots of notes – notebook, e-ink pad, tablet, laptop… however works best for you. (In fact, as a paper-note-taker, I plan to check out my friends’ Remarkables and Supernotes as one of my research goals for the conference.)
  6. In that notebook, keep one page aside for notes that are about client-specific problems that you will solve when you get back home; and another for non-client-specific items you will address. Try to restrict that second list to only 2-3 things – it’s impossible to implement every shiny new idea you come across. Those will hang around in your head and you’ll get a chance to learn more at the next conference, by which point maybe you’ll have a new set of goals.
  7. Don’t miss Nicole Davis‘ keynote on Wednesday, June 19th (aka Juneteenth) at 9 am! She is a beautiful human being and I cannot wait to find out what she has to share with us.
  8. It’s natural to be nervous, but you can do this! Even extroverts struggle with meeting new people sometimes. Move through that shyness or fear and lean into the fact that almost everyone here came alone; everyone had a first conference where they didn’t know anyone; and everyone is here to meet other people and develop their practices. We have so much in common… sit at a lunch-table where you don’t know anyone and introduce yourself. Ask why they’re here and what they’re enjoying most. Find out where they’re from and what their specialty is. Tell them your goals and ask if they have advice. Ask them what their tech stack is and share your struggles with your choices and vendors and all the things. We will never run out of topics to talk about with each other, because there is so much to learn in our industry. Plus, chances are that these are folks who are as passionate about what they do as you are, or they wouldn’t be here in the first place.

Now, if this was helpful, your next steps are to: go fetch those slides from Woodard — download the app and register for my session “The Tax-Ready Bookkeeper” 😁 — join us for Insider Tips on June 6th — read my most recent article for Insightful Accountant — and watch my takeaways from last year’s SNH.

See you soon at Scaling New Heights!

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.

Education, POS - Point of Sale, QuickBooks Software, Software, Tips

Make Next Year Better: Tips for Managing the Change from QB Desktop to Online

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Tax season is over. Take a deep breath – whether you’re a bookkeeper or tax preparer, you’ve endured plenty of stress these past months, and now you’re in the perfect space between vacation and conference season to look back and figure out how to make it go better next year.

That’s what we do in our firm, anyway; I learned an amazing lesson from one of my favorite instructors, Tom Gorczynski, to plan for next tax season while the pain is still fresh in your mind! We schedule a company-wide zoom meeting, and everyone fills out a survey beforehand that asks about what worked, what didn’t, what they’d like to see go differently, who their favorite and least-favorite clients are, and why. This helps us incrementally improve year-over-year, and makes sure everyone has a voice. Then we send out cocktail kits and snacks to everyone, we celebrate, and we brainstorm. We even vote clients “off the island” together.

One of the themes that comes up every year is the need to move more clients off QuickBooks Desktop and onto QuickBooks Online. I know, groan… yet another talking head telling you to make the shift! At this point you’ve been bombarded with information on all the benefits of moving to QBO, so I won’t bore you with those. I’ll just share my own experience.

It was becoming more and more of a drag to coordinate with Desktop clients to review their books, and the new subscription structure made it confusing and frustrating to know who was on which version and how to make the most of what they were paying for. And of course, there were constant client fears around Intuit’s messaging, worrying they were going to stop supporting their product. But the biggest stressor for us was that it was actually getting hard to find junior bookkeepers who had ever worked with the Desktop program. (No joke. How about that for making a certain dancing accountant feel old?)

I assure you, I absolutely *hated* QBO for years; it was a clunky beast that didn’t have some of the most basic functionality that Desktop did – and I’m not just talking about the early days; this went on far too long and alienated many users. And while I held out for ages in moving to QBO, especially for certain types of clients that really benefited from what QBDT had to offer, I finally realized that it’s gotten to the point where the features I love about the Online version far outweigh its negatives. Between the concerted effort that Ted Callahan, Jessica McCracken and their team have made to actually listen to our community and implement some of the most-loved features; the fact that most third-party apps and tools no longer work with Desktop; and the advent of RightTool, an amazing browser extension by industry superstar Hector Garcia that supercharges what QBO has to offer… it’s time. It’s really time. QBO is now light-years ahead of almost anything that QBDT can do.

The point of outlining all this isn’t to convince you that you should migrate your remaining Desktop clients to QBO. It’s to suggest that when you do – follow my lead, and use exactly these reasons in your messaging. This became our mantra for communicating the value of converting, and it worked; at this point we only have one client left who needs to make the shift.

Think about it: your clients and your team members trust you, more than anyone else, to make smart and thoughtful decisions with everyone’s well-being in mind. If you convey the messaging that QBO is listening to us and responding to our requests, that RightTool will make you more efficient, and third-party apps will serve your clients’ needs better than the previous solutions, they will believe you, you’ll get buy-in, and in our experience, we found that clients were overwhelmingly positive and enthusiastic (though understandably still nervous) about the change.

Once you’ve got buy-in, it’s a simple matter of following some practical tips and advice to make sure the execution is done well.

A diagram of a migration plan Description automatically generated
  1. Understand the Conversion Process
    Intuit came out with a free conversion tool a few years ago that they keep tweaking to make it better; the most recent improvements announced at last year’s QB Connect blew me away – you can now batch migrate clients, meaning “do a ton at once and be done with it”. To be honest, it kind of made me wish I had waited to convert some of ours! However, as straightforward as they make it to migrate data from QBD to QBO, you do have to ensure your QBDT file is ready for the transition. This means backing up, running a verification on the file, ensuring it’s under the maximum target limit, and cleaning up any weirdo issues that have been hiding or buried for years, especially if you don’t regularly do a verification and rebuild. And most importantly, reviewing your “all dates” financial statements beforehand, exporting them, and comparing the same reports afterwards is essential.
  2. Technical Resources for Conversion

I mentioned Intuit’s Conversion Tool, which guides you through the process step-by-step; they also have a QuickBooks Conversion Toolkit with checklists, webinar links, guides, client materials, and even a link to book a call to have Intuit do the conversion for you – just head here and then click on the “How to migrate” button to download the toolkit or set up a call. If you prefer your info from a third-party source, Hector Garcia does a short walkthrough on his YouTube channel, and Alicia Katz-Pollock is offering an Earmark webinar on May 21st. And if you have any concerns whatsoever about the process, consider outsourcing the job. We worked with CMB Hero and had a good experience, and I know DL & Associates does migrations as well; there are probably hundreds of companies or even trusted colleagues who’ve gone through the process before and can help you make sure it goes smoothly.

  1. Research Third-Party Apps Before Converting

There are some super-fabulous apps out there that we love to use for syncing daily Point of Sale data, such as Synder, Bookkeep, and Shogo. But you need to look at the client’s needs and determine how they’ll be met in the new QBO world before making the shift – not all sync programs work with all POS platforms. Do demos, consult with colleagues, and figure out the timeline for implementing – in other words, not only the migration of QBDT data to QBO, but setting up the new system to work with the POS and get it all running. Our experience has been that some up-front planning saves loads of effort on the far end (which is when you’re pressed for time so the client can get back up-and-running).

  1. Prepare Desktop Clients For The Change

And sticking with the theme of up-front planning… a little client hand-holding goes a long way. What they’re looking for is to follow your lead as their trusted advisor. The more you can compare and contrast their existing workflows and procedures with the new system, the more comfortable they’ll be with your proposal to move to QBO. Ideally, you already have Standard Operating Procedures in place for each of your clients. I wince as I type this, because I get that this is the “ideal” and not necessarily your reality – in all honesty, we’re still in the process of making sure each client has clear and detailed SOPs for every scenario. But this is a golden opportunity. Your instructions – in Word, an Excel checklist, Loom videos, or a project management app like Keeper, Financial Cents, or Asana – will build trust, making it much easier for you to illustrate to the client that this is a manageable change and that you’ve anticipated their needs. Side bonus: way less stress when a client (or your firm) loses a trusted team member and a new one needs to be trained ASAP.

To illustrate: in going through all the steps that a client’s office manager would complete each month as part of her billing process, and reproducing/ rewriting them using QBO, I noticed that she would no longer be able to run a particular report – at this point I had to decide whether we would come up with a different way for her to perform the same task, or whether we would track the data with a different feature in QBO so that she could run the report she was used to. Both approaches were fair; but the point is that I wouldn’t have noticed this change without walking through the process of retooling the procedures. This built trust with the client and made them more open-minded about making the change, because they knew we were actively anticipating and removing any stumbling blocks.

  1. Client & Staff Training and Familiarization

As you know, transitioning to QBO doesn’t just involve moving data; it’s also about adapting to a new user environment. You’ll want to invest time in training sessions provided by Intuit or certified trainers like Royalwise (my personal favorite – I’ve been studying from Alicia for as long as I can remember). Intuit also offers an ongoing monthly session called QBO In The Know, which I encourage all my team members to attend as part of their paid training hours – this ensures that you don’t just get up-to-date, but that you stay that way, as the QBO ecosystem is constantly improving and new features are released every month. Hector Garcia’s YouTube channel is an endless wealth of information (I once hired a senior accountant with no degree and no certification based on the fact that she learned QBO by watching every single one of his videos. She’s now our Senior Accountant). Lastly, remember that QBO has a demo company! It’s a sandbox – have at it, and let your team practice without the risk of affecting real data.

Start by getting your client and team members’ buy-in. Take advantage of the available resources, and invest in training. With communication and planning, both your firm’s and your clients’ bookkeeping experience will end up better than it was with Desktop – we don’t have a single client that regrets having migrated, despite the fact that we all miss this-or-that feature (everyone’s got their favorite). But I promise it will be replaced by a new favorite. Remember, the goal is not just to convert data, but to enhance the overall efficiency and effectiveness of your accounting practices and those of your clients.

So… take that deep breath, plan for the future, and enjoy the heck out of that moment next tax season when you hear someone go, “oh wow, this really is so much better than it used to be!”

Note! As my readers know, I am downright fanatical about transparency and full disclosure (often to my detriment, as you may have noticed that I have a wildly popular award-winning blog that is non-monetized). Though this particular post is a paid partnership with Intuit, I want you to know that a) I wanted to write an article on QBDT–>QBO conversions anyway, but couldn’t find the time; getting paid allowed me the break from client work I needed to make it happen; and b) they didn’t delete a single thing when I presented it. In fact, they were totally cool with all my Intuit-bashing… which made me pretty impressed with them, to be honest. That’s twice now — let’s see if they go for a three-fer!

IRS, Software, Tips

Tax Preparers Rejoice! Here’s How To Prepare SECURE 2.0 Form 8881 Retirement Tax Credit If You Use Gusto & Guideline

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Photo by coco tafoya on Unsplash

As my readers and colleagues know, I’m a huge proponent of leveraging technology to remove the drudgery from our jobs and those of our small business clients. We all have enough on our plates already!

As a CPA whose company works with loads of small businesses that need to process payroll, I’ve used quite a few payroll systems through the years… and Gusto has become our favorite. It’s not without its quirks and issues, but overall it does a great job for a great price, and — key for the work we do — it syncs nicely with QuickBooks Online, as well as with Guideline Retirement, saving us oodles of time that we used to spend on benefit reconciliations. (In my recent MSN article about choosing the best state-mandated small business employee retirement plan solution, I cite this as one of the main reasons to go with Guideline.)

This week, I discovered a gift that Gusto created for tax preparers with clients that use the Gusto+Guideline combo — a reporting tool that will literally prepare the Form 8881 “Credit for Small Employer Pension Plan Startup Costs” for you. No joke. And it works!

I want to shout it from the rooftops, because it’s a massive timesaver. The previous SECURE Act credit was super-easy to claim, but this year, the Form 8881 was updated for SECURE 2.0 to include loads of information that most CPA firms are simply not going to have access to — not only current tax-year payroll information, but prior-year data on a per-employee basis; as well as information on how many employees qualified to participate (whether or not they actually participated), again both in 2022 and in 2023.

It was such a balm on my tired tax-preparing soul to know that they were looking out for us and trying to make our lives better through technology. The only thing I can’t figure out is why no one told me about it sooner. (Honestly, I randomly stumbled on it when I went into my own Gusto account to run weekly payroll.)

Not only did we end up using these reports for our own tax clients, but we also sent them over to our colleagues who prepare the tax returns for certain bookkeeping clients of ours, to help them out. And now we’re superstars to them. In fact, here’s a great idea for all the bookkeepers reading: run this report for all your clients, prepare a zip file for each of the tax preparation firms you work with, and send them this beautiful present all tied up with a pretty virtual bow. I’m always talking about collaboration and co-firming between bookkeepers and CPAs (come see me this June at Scaling New Heights for “The Tax-Ready Bookkeeper”) and this is a great example of it! Who do you think they’re going to recommend when a tax client needs accounting and bookkeeping assistance? You!

Keep in mind that these reports are only accurate if a) the client was on Gusto and Guideline, and b) were on them both for all of 2023.

These are the steps I walked through and the screens I clicked on to make this magic happen.

  1. Sign into Gusto and go into a client that used Gusto+Guideline for all of 2023. (No other payroll, no other retirement company.)
  2. On the left side bar, click on “Tax credits”.

3. Under “Available credits”, find the one that says “401(k) tax credit” and click the “Learn more” button.

4. Check out the overview and the FAQ, and then click the “Get started” button.

5. Fill out the short questionnaire. The information below was correct for my own company, but may not be the same answers for yours or for your clients, so make sure to answer accurately. Then click the “Continue” button.

6. At this point, Gusto will provide you with the amount of the credit, as well as all the information you need to prepare the Form 8881. Review it carefully. This is particularly important if you have employees who are not represented in Gusto because you are using another payroll provider simultaneously. And as I mentioned above, if the client switched retirement companies from another provider to Guideline part-way through the year, this information will not be accurate. Once you’ve reviewed the data, then click the “Generate credit form” button at the bottom of the page.

7. On the next screen, you will have two options:

If you click the “Download” button it gives you an incredible PDF with not only all the information you need to know to prepare the 8881, but a copy of the IRS form itself, filled-out exactly as it should be, according to their records + Guideline’s records.

If you click “Review Details” (to the right of the amount of your credit) you’ll get a screen pop-up from the right that you can scroll through to review the same information they noted above. From here, you can click “Reset credit form” if some of the information looks incorrect and you need to edit the questionnaire, or simply click “Close” if you’re done.

That’s it. It was simply that easy. The process of figuring out all this information prior to discovering Gusto’s beautiful gift took about two hours — which doesn’t count the digging through reports in Gusto and Guideline to figure out which ones told us what we needed to know, reaching out to Guideline support and asking for a custom report to be generated for each client that would show which employees qualified (turns out they are completely unaware that Gusto has this great resource, too — someone should definitely let them know)… and it definitely doesn’t count the ridiculous amount of time we spent figuring it out for our last remaining ADP client hold-outs — their reports can’t even be exported into Excel! PDF-only, you heard me. I’ve been warning those two clients for years that one day I’m going to issue an ultimatum. That day might be coming soon.

One small glitch: for some clients, it shows an extra month of Guideline service fee payments compared to what is in QuickBooks Online, which I think is simply a timing issue. It’s also a small-enough amount that if it gets claimed in 2023 instead of 2024, that’s not a huge deal. However, we manually edited ours accordingly, and hope that this gets cleaned up for next tax year.

And while we’re here — did you know that our Gusto referral link will get you a $100 prepaid Visa card when you sign up and run your first paid payroll? Or — $200 if you have over 10 employees! And for accountant partners, signing up through this link will earn you $500 once you’ve added and run payroll for three clients. Next year, you too can be reveling in the glory of pre-prepared small business retirement credits!

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.

Education, QuickBooks Software, Software, Tips

QuickBooks Ledger: Welcome to the Family! We’re Glad You’re Here.

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QB Ledger was announced at QB Connect a few months ago.

If you’re like me, March is that special month from hell where clients that have ignored your pleas for four quarters in a row suddenly show up again… and lucky you. Because now they’ve got a new AirBnb rental property in tow! Or yet another side gig! Or even better: an estate that they have to manage until it settles, and it’s caught up in probate!

To be honest, I’ve been slowly weeding these folks out of our client list – and I feel like a jerk about it – but it just doesn’t make sense for us to spend time during our busiest season getting them caught up on a year’s worth of transactions. Especially because these are the same characters that tend to be super price-conscious, and are somehow convinced that because they have a low volume of transactions, they shouldn’t have to pay for the monthly QuickBooks Online subscription – “can’t you just use our bank statements or a spreadsheet?”

For anyone reading this who isn’t intimately familiar with these classic dance moves already – no, we can’t just use bank statements or a spreadsheet. There’s no double-entry bookkeeping, no debits and credits, no Balance Sheet, and far too many potential lurking mysteries to be uncovered only after all the manual data entry is already complete. At some point we put a stop to these shenanigans… only to find ourselves sitting in QB Desktop, doing all the write-up work on behalf of our clients – a total reconstruction job. More reliable, but not less effort. (And moot at this point, since QB Desktop has gone subscription and is slowly asphyxiating.) And yet – I was a tiny startup at one point, too! I get not wanting to spend big bucks on a full-featured bookkeeping package for an activity that’s not earning much money.

By this point we’ve filtered out most of these types of clients, raising our minimum to price out some of the potential clients we really did (in theory) want to help – itty bitty start-ups or serial entrepreneurs, those that can’t resist a good deal on real estate, or people who sadly lost a loved one and are adrift as to how to handle the demands of bookkeeping for the estate. (I did this for both of my grandmothers back in the day, using my accountant’s copy of QuickBooks Desktop. It was not fun, but boy was my family relieved that they had a knowledgeable QB ProAdvisor handy.) But some remained. Clients who we really like who have been with us for ages, or who have another full-on business that we support, or whose side-gig really serves our community and they deserve a break.

(You read the title, right? I mean… you can see where this is going?)

Enter QuickBooks Ledger.

Those who know me know that I don’t mince words about Intuit as a company. They’ve created a core product that I love, which I’ve been using in some form or another since 1993 (oof, that dates me) – but when they cross me (and they do, more than I’d like), I call ‘em out on it. I don’t like the constant price increases (though I do see the constant improvements), nor the aggressive marketing of corollary products to us and to our clients. I don’t understand why they haven’t fixed some basic functionalities we’ve been asking about for literally years. But the only reason I bother complaining is that I truly believe in QuickBooks products, and the ecosystem they’ve built, and that other software companies have built around them. Which is why it was delightful to be there when QB Ledger was announced at QB Connect in November (see photo above), and all the more delightful that since then, I’ve been able to honestly say I’m in love with this new product.

Why? What’s the hype?

Nothing. There’s no hype. That’s what’s so great about it. It’s just plain old reliable QB Online that we know and love, but without all the bells and whistles, and therefore totally affordable for uncomplicated files. It basically strips down the system to the core functionalities but retains the tools that are the most timesaving. And therefore, they only charge you for the basics. It’s $10/month per client.

At this price, and with the connected bank feeds, rules and reconciliation features, we can blow through an entire year of transactions on a cash-basis filer in literally a couple hours, and still make it affordable for the client, while maintaining plump margin for our firm. Since the bank and credit cards are connected, we don’t have to rely on the client for statements before we get started, so we can take care of most of the work well before tax-season begins. In most cases, the client won’t ever need access to the system, because it’s not about managerial insights and analytics – it’s just a compliance engagement that gets us to the point where we can file an accurate return. But unlike QB Self-Employed, this is real accounting software that gives us double-entry accounting, adjusting journal entries, and spits out proper financial statements. And also unlike QBSE, it allows for a full-on easy upgrade should the side-hustle turn into a more full-fledged business, or the real estate toe-dipper turns full-on house-flipper. (And yes, two accountants can be connected, just like the other QBO products, so if you’re not doing CAS and tax in-house like us, you can have a bookkeeper firm and tax prep firm both connected.)

Things to know before you dive in:
– It seems like QB Support staff haven’t all been trained yet on what it can and can’t do, how many and which types of users can be attached, and which use-cases make the most sense, so be aware of that. It’s also sometimes tricky to get the client added (to set up the bank feeds) because the accountant user gets assigned both as accountant and admin; as with other versions, when this happens it can be a pain to switch that over to the client. So, make sure not to check the box to make yourself primary admin when setting it up.
– And… they’ve got a weirdo situation where you can’t use a Customer name anywhere in the file (presumably they deactivated this because there’s no invoicing, which is fine… but we still need that field). I’ve got it on good authority that this isn’t a bug. I suspect this was done with the expectation that those who have customer reporting needs will just upgrade, but I don’t personally think that it will serve the purpose of moving them to Simple Start. They’ll just use an external invoicing or scheduling program to track income by customer instead of upgrading – especially because those third-party apps do in fact create these customers in the app – and then they’ll be hooked on that invoicing feature… instead of tracking things by customer in QB Ledger and eventually upgrading to Simple Start. I have clients in all walks of QBO and there are startups that can’t initially afford Simple Start who will eventually get there… but they’re going to need customers to make that happen. Another workaround: some folks are using the Vendor field with a “-Cust” after the name to get around this.
– And lastly, bummer – you can’t downgrade, you can only start a new QB Ledger file or upgrade that file. (Yeah, they were thinking about all the reluctant clients who we had to talk into paying for Simple Start that don’t actually need A/R and A/P and would be fine on Ledger… really wishing they’d released this version years ago.)

Hector Garcia just released a half-hour complete tutorial on QB Ledger for accountants and bookkeepers, so if you want a deep dive on the specifics, then you’ve found your instructor.

Start-ups, trusts, estates, once-a-year write-up or tax prep clients, small side-hustles, AirBnB and other rentals, your glam diva marching band (ok, maybe my glam diva marching band)… the list goes on. Intuit has finally taken the core functionalities that are the reason we celebrate QuickBooks Online, and packaged them into an affordable option. It’s earning them goodwill, providing a pipeline for future upgrading customers, and will surely make the switch from Desktop to Online more attractive for the masses. For us, it fits seamlessly into our strategy to shift away from once-a-year rush work. For bookkeepers just getting their start, it allows them to take on small freelance and hustle clients. Welcome to the QB family, Ledger! We’re glad you’re here.

(What’s that, you want to learn more about QB Ledger? I knew you were gonna want to know how – so I’ve conveniently set it up for you to check out this page here.)

Note! As my readers know, I am downright fanatical about transparency and full disclosure (often to my detriment, as you may have noticed that I have a wildly popular award-winning blog that is non-monetized). Though this particular post is a paid partnership with Intuit, I want you to know that a) I wanted to write an article on QB Ledger anyway, but couldn’t find the time; getting paid allowed me the break from client work I needed to make it happen; and b) they didn’t edit a single thing when I presented it. In fact, they were totally cool with all my Intuit-bashing… which made me pretty impressed with them, to be honest. I might just do this again sometime. We’ll see.

Education, Software, Tips

How to Issue 1099s and W-2s from Gusto Payroll (for 2023)

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As a CPA whose company works with loads of small businesses that need to process payroll, I’ve used quite a few payroll systems through the years… and Gusto has become our favorite. It’s not without its quirks and issues, but overall it does a great job for a great price, and — key for the work we do — it syncs nicely with QuickBooks Online, as well as their own Benefits company and with Guideline retirement.

(By the way, our referral link will get you a $100 prepaid Visa card if you sign up and run your first paid payroll before Jan 31st, 2024! Bonus! Happy New Year!)

It seems that for 2023, Gusto has slightly changed the details for how they handle distribution of 1099 and W-2 forms — and so that no one ends up without a copy of their important documents, I am sharing the step-by-step process that we went through for our own firm, in hopes that it helps you manage it in your own small business.

Spoiler alert: the process of DIY-ing (aka creating the packet of 1099 or W-2 PDFs, going to the Tax documents section and finding/ downloading these PDFs, printing them, and mailing them) was enough of a pain that for sure next year I will just click the option to pay $3 per form to have them mailed for me for anyone who hasn’t selected “electronic-only delivery”. But before then, I will contact all my employees and contractors and ask them to please change their preferences to be electronic-only delivery next year, since the thing I would be mailing them is literally a printout of the same PDF that they can download themselves from their Gusto account.

And now — here’s the process I went through, in real time, as I walked through the steps myself.

First off, as the company/ employer, I received an email from Gusto (though it incorrectly stated that these are client tasks, rather than firm tasks) stating that I need to distribute important payroll forms to recipients before the IRS deadline of January 31, 2024.

When I click on the “Let’s do it” button for 1099s, it takes me (after logging in) to the screen below, which notes “If you have us mail forms for you, you can choose to exclude anyone who’s consented to have them delivered electronically.” This is pretty important, as I encourage everyone to accept this delivery method, even if they also request a paper copy. I am curious to see if they make this option clear even if I select “I’d like to download and distribute them on my own,” and will give that approach a try.

After selecting the second option — “I’d like to download and distribute them on my own” (DIY), I get this screen:

And then this screen:

And good news! Even in the DIY version, you can select “Only contractors who haven’t requested electronic-only copies,” which is a real win for everyone. It would be nice if they made that clearer on the first page, and simply said, “you can choose to exclude anyone who’s consented to have them delivered electronically.”

I take that back! NOTE: After going through the whole process (you’ll see this below), I never did get a packet that was just for the electronic-only folks. I was only able to download a packet for ALL employees. I will have to pick out which ones selected paper delivery and only print and mail those. Or I can go into each employee and download the form individually. What a pain! I don’t want to reward Gusto for handling this poorly, but if I could go back again, I’d have chosen to have them mail the ones who set their preferences for paper forms, for $3 each.

I clicked on “Create packet”, and nothing happened. However, this box shows on the right-side, so I’m guessing that’s why:

(I think this could have been handled a bit better by the Gusto programmers.)

Now, if you had any contractors who did not select electronic delivery, you would in theory eventually get a copy of that packet, and use the PDFs of the 1099s that were made available to you by Gusto — you would print and mail them yourself. But in my experience with the W-2s (below), I was only ever able to download a copy of ALL the forms, not just the ones that set their preference to receive a paper copy. Or I could go to each employee and download them individually. Therefore, as I keep saying… if I had this to do over, I’d pay Gusto the $3 per form for just the ones that requested paper forms. And in future onboarding, I’d ask them to set it to “electronic-only”.

Next, we’re going to give the W-2 form distribution a try. I clicked “Home” to get to the main page of my Gusto account but got an error message, probably because as an accountant user, it got confused about whether to take me to my own firm homepage or my client dashboard. So I went back to the original email and started from there. As expected, it brought me here:

And after selecting DIY, it took me here:

After clicking “Continue” it took me to a page that nicely spelled everything out for me:

It turns out that four of my employees have requested paper copies. They may have also requested electronic copies, but since that doesn’t matter one way or the other here, it’s not indicated. (Note to self: ask your team members to select electronic-delivery-only!)

So this time when I clicked the “Create packet” button, I got a pop-up.

I clicked on the “Go to Tax documents” button and it took me to a very familiar screen (since I have to download this information on behalf of clients from time-to-time), with a tab for each type of tax document.

I clicked on W-2s and followed the prompt to download my 2023 W-2 packet — but this turned out to be the entire employer-copy of the W-2 packet. So, I clicked below that on the option to “Distribute 2023 W-2s” — but that just took me back to “Choose how to distribute W-2s” starting page.

To be fair, it did say in the pop-up that they’re creating my packet and would email me when it’s ready… I’ll go check email next.

But first I want to point out that this page also makes it clear in the employee list at the bottom what the delivery preference for each employee is, making it easy for me to make good on my “note to self” above and reach out to those who requested “paper and electronic”. (By the way, my own name is on that list. Sigh.)

It’s many minutes later and I still don’t have an email saying my packet is ready.

At this point, I’m wishing I’d just paid Gusto $3 each for them to mail these for me.

I’m going to sign off on this blog post for now and return to it once I get an email from Gusto. And if I don’t, I will shake my fist at them and ask my team members if I really have to spend $3 each to send them a paper W-2 when they already have a PDF.

Update: I never did get an email from Gusto saying my packet of just the ones that need paper copies was ready. And when I went back in to just pay Gusto the dang $3 each, I got this screen:

So apparently that’s not even an option anymore. Heads-up! (This is the part where I scroll back to the top of my post and give everyone a spoiler alert before starting this process.)

The key takeaway I’d like to share with clients and readers is that you should absolutely, unquestionably go into “Tax Documents” and look at the list of people under the W-2s and 1099s tab to see if anyone chose paper-only (I am presuming that’s an option but do not truly know… because it’s 2024 and who would choose that, anyway). If anyone did *not* consent to electronic delivery, then go spend that $3 per employee. For everyone else, reach out and ask if this is really necessary, and suggest they (myself included, whoops) change their settings — not because the $3 per form is a prohibitive cost, but because the amount of time and energy spent in making that happen (any at all) is simply not worth it in this day and age of electronic communication.

I will leave you with a hilarious poem that a dear colleague of mine shared with me recently.

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.

Education, IRS, Software, Tips

How To Add Health Insurance To S-Corp 2%+ Owner W-2 In Gusto

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As anyone who’s worked with me — clients, team members, colleagues, vendors — knows, I adore Gusto Payroll. They truly changed my life for the better (not to mention the lives of thousands of small business owners) when they decided to create a tech-forward payroll company that seamlessly syncs with QuickBooks Online.

(Note: our affiliate link will earn you a $100 gift card after you run your first payroll — or up to $500 if you are an accountant or bookkeeper who signs up your own clients. We may earn a commission as well — win-win! For our own clients, we offer a 15% discount in lieu of referral fees.)

I have explained the importance in prior blog posts of making sure that S-Corp medical premiums are properly tracked and reported in QuickBooks and on the W-2 forms for shareholder-employees. The IRS has driven this point home repeatedly, and even has a page devoted to some issues that arise specific to owners of 2% or more of an S-Corp who perform services for the company.

With so many of our own clients using Gusto, I wanted to share how to properly report S-Corp medical insurance premiums, and decided to make the information available to the public as well.

Much of the following information was collected from the Gusto Help section — which is freely available to the public — but as their dynamic support site changes structure and organization frequently, it seemed like collecting the various instructions into one area would be helpful.

Setting up benefits for S-Corp 2% shareholder-employees

For S-Corps, the IRS requires that health insurance premiums paid by the company to employees with a 2% or greater ownership be reported as wages (not pre-tax benefits), and included on their W-2s in Box 1, but not Boxes 3 or 5.

(This means that the total will be taxable for income taxes but not payroll taxes, and once the self-employed health insurance deduction is taken on the personal return, the wages and deduction net to zero — so in effect the corporation will have taken the deduction for the health insurance. More in this blog post and from the IRS here.)

Note: If your company’s benefits are provided through Gusto, they will manage this reporting for S-Corp owners automatically, as long as they are marked as a 2% shareholder in Gusto (under “Employment Details” in the shareholder-employee’s info in the “People” section). 

However, if you offer benefits outside of Gusto (and use Gusto for payroll), then follow these steps to set up benefits for 2% shareholder employees:

  1. Sign in to your Gusto admin account.
  2. Go to the People section and select Team members.
  3. Click on the employee’s name.
  4. Under Employment Details, make sure the employee is designated as a 2% Shareholder.
  5. Under Benefits, click Add Benefit.
  6. Next to Select a Benefit, select “Create New Benefit” from the drop down menu.
  7. Enter a Benefit Name.
  8. Next to Benefit Type, select Medical, Dental, or Vision.
  9. You will have the option to enter a Company Contribution Per Pay Period or Employee Deduction Per Pay Period. (For S-Corp shareholder-employees, this will usually be a company contribution, but check how your plan is set up.)
  10. Company contributions: Taxable at the employee level only, for both federal and state income tax.
  11. Employee deductions: Fully taxable as wages at both the employee and employer level.
  12. Click Save.

As long as the entity is set up in Gusto as an S-Corp and the shareholder-employees that own 2% or more of the company are marked as such under Employee Details, the health insurance premium benefit should be added to Box 1, but not Boxes 3 or 5. You should review your draft W-2 at or shortly after year-end to make sure it is accurate, and contact Gusto immediately if there are issues so they can correct them before the final W-2 is issued and filed with the IRS and SSA.

FAQs about 2% shareholders:

Q: Which benefits must be taxed as wages for 2%+ shareholders?

A: Medical, Dental, Vision, HSAs, and more must be taxed as wages. Refer to Publication 15-B to view all a full list of benefits that are treated as wages. 

Q: What if a 2%+ shareholder status changes part way through the year?

A: Change the 2%+ shareholder status in the employee’s account. Employees who are 2%+ shareholders at any point during the year must be taxed as such for the entire year.

Q: What happens if you need to update an employee’s 2%+ shareholder status mid-or-end year, and they have already received pre-tax benefit deductions this calendar year?

A: If your company withheld health insurance premiums rather than having them processed as 2%+ shareholder — contact Gusto Support, as their team will need to assist within adjusting the benefits, since there are tax implications.

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.

Education, IRS, Software, Tips

Partnership And S-Corp Medical Insurance Premiums For Owners: Avoid Double-Dipping

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Note: much of the information below was pulled from the old Polito Eppich website — however, they have since merged with another firm to become Magnus Blue, and as such have removed their former blog content. My 2018 blog post linking to their article on how to properly account for partnership and S-Corp health insurance to avoid double-dipping now points to a web archive of the original site — but since that’s hard to find, I’m borrowing some of their material and sharing it here as well. To-date it’s the most well-illustrated and to-the-point summary I’ve seen on the topic.

The IRS rules for reporting health insurance premiums for partnership and S-Corp owners are complex, and as a result, easy to accidentally bungle. Sometimes an entity will incorrectly deduct the premium, and so will the owner — on their personal return — leading to what is known as “double-dipping”. This usually happens when the person preparing the personal return did not also prepare the business entity return.

TL;DR? The most important take-aways are:
1) you can’t double-dip; and,
2) though the particular hoops that have to be jumped through are a) different for partnerships than for S-Corps, and b) a PITA for both, they are in fact the law and must be followed.

The key here is that when the entity pays for health insurance for owners, it is deducted as payments for services to the partners or S-Corp shareholders — who are then entitled to take the self-employed medical insurance deduction — which means it will net to zero deduction on the personal return. If you’re not careful, then the deduction is mistakenly taken on both the entity-level and personal returns. In their original article, Polito Eppich illustrated the accidental double-dipping (all charts are copyright of Polito Eppich).

We will use an example of a $10,000 medical insurance premium to illustrate this issue. Here’s what was happening (incorrect approach):
Income (Expense)Passthrough Business EntityOwner’s K-1Owner’s Personal ReturnNet Taxable Income
Medical premiums paid$(10,000)   
Ordinary income reduced $(10,000) $(10,000)
Self-employed medical insurance deducted  $(10,000)(10,00)
Total effective deduction on owner’s return   $(20,000)
Accidental double-dipping — the $10k premium becomes $20k.
Here is how it should be handled:

PARTNERSHIPS

The actual deduction occurs at the partnership level and is passed to the partner — via lower income on the K-1.

If the partnership pays for the health insurance premiums for its partners, it deducts the expense as guaranteed payments and reports the amount to each partner on their respective K-1s as guaranteed payments.

The partner then picks up the guaranteed payment as income and reports “self-employed health insurance” deduction. The guaranteed payment offsets the self employed health insurance deduction for a net zero effect on taxable income, thus the single deduction described above on the K-1.

(When a partner pays his (her) own medical insurance premiums, the self-employed medical insurance deduction is allowed if there is self-employment income.)

Correct reporting for partnership:
Income (Expense)PartnershipOwner’s K-1Owner’s Personal ReturnNet Taxable Income
Medical insurance premiums paid and deducted$(10,000)$(10,000)$(10,000)$(10,000)
Guaranteed payment to partner 10,00010,00010,000
Self-employed medical insurance deduction (10,000)(10,000)(10,000)
Total effective deduction on owner’s return   $(10,000)
Partnership: by following the IRS rules, the $10k premium remains a $10k net deduction.

S-CORPORATIONS

S-Corps are a bit more complex because owners who work for the company are paid payroll via W-2 (rather than guaranteed payments to partners). Keep in mind that these rules only apply to shareholders who own more than 2% of the company. Owners below 2% are not eligible for the self-employed medical insurance deduction.

The S-corporation deducts the expense as compensation and includes the amount on the shareholder’s W-2 — in Box 1, but not in Boxes 3 or 5, which means they are not subject to Social Security or Medicare taxes (commonly known as “payroll taxes” or “employment taxes”). The amount should also be reported in box 14 of the W-2 — this is only for informational purposes, so that the personal tax preparer knows to take the deduction. Some payroll companies will track this reporting properly throughout the year, but others require a call at year-end to make sure this amount shows up properly in Box 1 and 14. (See my blog post on how to handle this for Gusto Payroll.)

The shareholder reports the compensation from their W-2, then deducts the health insurance amount noted in Box 14 on the W-2 as a “self-employed health insurance” deduction on the personal 1040. Because the amount is subject to income taxes, but not employment taxes, taking the self-employed health insurance deduction leads to a net-zero impact to taxable income. The actual deduction is achieved at the corporation level and passed to the shareholder in the form of lower income reported on the K-1.

Correct reporting by S Corporation for 2% or greater shareholders:
Income (Expense)S-CorpShareholders’s K-1Owner’s Personal ReturnNet Taxable Income
Medical insurance premiums paid and deducted as owner wages lower ordinary income$(10,000)$(10,000)$(10,000)$(10,000)
Owner’s W-2  10,00010,000
Greater than 2% shareholder medical insurance premium (Noted in Box 14 of W-2) (10,000)(10,000)(10,000)
Net taxable income reported by shareholder   $(10,000)
S-Corp: by following the IRS rules, the $10k premium remains a $10k net deduction.

Either way — partnership or S-Corp, the net result is that the amount paid by the company for health insurance on behalf of owners should only be deducted once, on the entity return, and as payments for services. On the personal return these payments will net to zero after the deduction for self-employed health insurance is taken.

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.

Education, Site News, Software, Tips

The Dancing Accountant Shares Tips for Building A Remote Team

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“Really great interview. I appreciated how the highlights were amplified. Nancy is smart and real. Blake does a great job allowing the interviewee talk and share her knowledge. Well done!”
-YouTube viewer comment

I was honored to be interviewed recently by the one-and-only Blake Oliver for Relay‘s “Gearing Up” series, where every two weeks, he talks to a real accountant or bookkeeper about ONE challenge in their firm — and how to solve it.

In this episode, we discuss how to build a team with whom you love to work (kudos to Bookkeeping Buds for helping me make that happen).

As our firm grew, I realized that building The Dancing Accountant in a traditional way was re-creating working conditions that our team and I didn’t love — it was immensely important to me that above all, we enjoy working with each other.

But first I had to convince myself I had something to offer — and decided to focus on what I knew employees wanted: meaningful work.

In the latest episode of Gearing Up with our host Blake Oliver, I open up about the a-ha moment that led to our building an entirely different kind of remote firm. In the episode, you’ll learn:
💃 Why Nancy is known as The Dancing Accountant
🔨 Nancy’s favorite tool in her tech stack
🧑‍💻 Three things employees want from work
🧩 The non-traditional structure of Nancy’s team

Full 15-min episode here — 📺 https://youtu.be/IigWdOH5G6M

Enjoy, and let me know what you think!

If this or any other posts on the website were useful to you, and your financial situation permits it, please consider contributing to my tip jar. Ths allows me to continue to provide free accounting resources to small businesses who do not have the funds available to hire a CPA.